Read story and answer question Case Study Example | Topics and Well Written Essays - 250 words

Read story and answer question - Case Study Example She appears to be irritated by the way some ignorant people try to trace her roots, not to the country or culture, but to the person in the family who was originally fair complexioned. The stylistic devices used in the essay are irony and conflict to deepen the meaning. â€Å"We mixed-raced people know what you really mean. You dont want to know where we were born or where we grew up. You dont want to know what kinds of regimes we lived under or what languages we speak. You want to know who in our family isnt white.†What might have been an inquisitive person’s innocuous question aimed at knowing the person better is taken as an offense by the author. â€Å"Yet because my skin isnt white, some people think its entirely acceptable to hound me about my so-called identity. People who dont know me, dont want to know me, who will never see me again. People who just need to know so that they know. And if youre one of these people, Ill tell you that Im from Vanya.† This sentence clearly reflects the conflict in the mind of the author. The author should have the necessary confidence to brush these remarks casually and go on with life, rather than allow ing such remarks or incidents to hurt

Managing your personal finance Case Study Example | Topics and Well Written Essays - 750 words

Managing your personal finance - Case Study Example Belle is risk-adverse thus holds about$60,000 in savings account which can be used to provide allowances to her parents for 60 months if $1,000 is paid every month; and $110,000 in 1 year fixed-deposit that could be used to cover the outstanding balance on loan which is $605,230. The mortgage is charged at 1.5 percent fixed for 25 years. Her mortgage covers critical illness or permanent disability at premium of $3,359 pa. In the event she passes, the $1,500,000 Term plan and $600,000 critical illness benefits cover Kenji and Karen’s educational requirements. This is because, the total educational expenses are about S$25,000 today and when factoring 6 percent inflation rate in next four years, this amount will be equivalent to S$31,561.92 [that is, 25000x(1+0.06)4]. It is also given in the case that Belle has been advised to keep aside ‘Emergency’ expenses (3 times her monthly gross income or about 4,500,000) that will provide immediate money to her children. In ad dition, the limited-pay whole life plan covering Critical Illness upto $50,000 has cash value $48,750 at premium of $19,500 pa that will give her tax benefits. (b) In the event that Belle passes on without making any formal arrangement (as discussed in (a) above) to pass on her estate, how will her estate then be distributed. Explain with relevant references. Belle has recently discovered lumps on her breast which she suspects could be early signs of breast cancer. As she is risk-adverse, Belle decided to buy Term plan worth $1,500,000 including $600,000 Critical Illness benefits that will benefit her offspring in the event she dies of cancer (critical illness). The plan is covered till age of 99 and she is presently 42 years old and only requires $14,604 outlay per year. Belle is 42 years old and is currently employed as Marketing Director of a multinational corporation that requires frequent travels

Ipod Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Ipod Analysis - Research Paper Example The other target group for the ipod is the students who may wish to download books and access certain information online. This consists of the famous 4Ps which include: Price, Place involving distribution to consumption point, Product which should be designed to suit customer needs and finally Promotion which enables the producer to increase their sales. This section shall analyze the various elements of the marketing mix in relation to the ipod as below: The ipod has very unique key features which make it likable among the users. One of these features is the fact that it has a large storage capacity which enables the user to store as much documents as he or she wishes. A critical benefit of the ipod is that you can access whatever you want without necessarily having to carry the computer. . The product is presented in the market as one with the best satisfaction qualities. It has the best use interface with a touch screen that enables the user to perform their functions with much ease. Promotion is aimed at either making the product known to the consumer or may be aimed at increasing sales where the market is already ventured into. In this case during the introduction of the ipod the marketer undertook an extensive advertising by using print media, posters in public places and even television commercials. The marketer presented the advert displaying people using the ipod to enable the potential consumers to be able to visualize how the gadget works (Kotler, et al., 2009). In the adverts the ipod was positioned as a cool product for the present generation by dwelling on the main features and benefits of the gadget. Direct selling was also incorporated in places where the potential buyers could not access either posters, print media or even the Television commercials. Pricing Strategy The main pricing strategy for the ipod is the cost based pricing where the price is set with a certain profit margin bearing the costs in mind. This price is aimed at achieving more revenue. This is because ipod consumers will associate the high price to quality since as earlier explained most ipod consumers are middle and high class people. At the introduction stage, prices were set high in order to cover most costs .The aim of the ipod manufacturer was to venture quickly into the market and conquer all consumers and therefore increase sales before counterfeits came to the market. The result was acquisition of the top cream buyers who were less concerned with the price charged. At growth stage a significant amount of the market had been covered and counterfeit ipods had started developing .Since marketers of the new ipods were setting low prices for their products, the price had to be adjusted in order to match those of the competitors to avoid being thrown out of the market .Price was thus set in comparison with that of other manufacturers (Ranchhod & Clin, 2007). Place Distribution strategy A product is useless when it can not reach the target market. Therefore a marketer should make efforts to ensure that the product reaches the consumer in the desired form and at the right place. The ipod manufacturer took the initiative to make sure that the prod

Business Law Course Project 1 Rubric Essay Example | Topics and Well Written Essays - 1500 words

Business Law Course Project 1 Rubric - Essay Example Lawyer How the job is related to the law In different countries, respective governments lay down binding regulations that form the law of the land as enshrined in the constitution. As such different cases are reported to the courts and the law states that the accused person is innocent until proven guilty by the court (Muller et al, 2007). The law states that the accused persons have the right to fair trial and they can engage the services of a practising member of the legal profession such as a lawyer to be represented in each case. This career is related to the law since it is stipulated in the constitution that the accused person has a right to seek legal advice from legal professional people. In most cases, there are laws that regulate the operations of the lawyers and these outline the expected code of behaviour as well as the work ethics. Typical job duties A lawyer is a practising member of the legal profession and he or she represents different individuals as well as big orga nisations in various court cases (Mallor et al, 2007). In a court trial, the defendant has a right to be represented by a lawyer who will argue in his or her favour. The lawyer often tries to gather as much information as possible that can be used to defend the accused in a court case. A lawyer also gives legal advice to his or her client with regards to rights during the trial period. Educational requirements The minimum qualification for one to practice as a lawyer is a law degree (LLB). Higher qualifications such as doctorate are also an added advantage. Introduction to the interviewee The interviewee is a prospective legal professional as a lawyer upon successful completion of his studies and this interview has been designed to solicit for more information about how he perceives this profession. As such, I designed the following questions with the aim of establishing the extent to which he views this profession. What are your expectations as a practising lawyer? Do you think the law regulating the practise of lawyers in their profession is fair? What do you think needs to be done to improve this legal profession? Do you want to work for a private or public law firm? Is it ethical to lie in defence of your client? What kind of cases do you prefer to represent in court? Are you competent to represent big criminal cases? Do you abide by the code of behaviour for lawyers as stipulated by the law? How many cases can you represent per month? How do you view corrupt practises by lawyers such as accepting bribes from clients? The magistrate How the job is related to the law The law of the land states that the judiciary is mainly responsible for acting as an arbiter in solving disputes that can arise between different parties. As such different cases are reported to the courts and the magistrate has a role to preside over them with the aim of reaching a fair judgement among the parties involved (Muller et al, 2007). This career is related to the law since it is sti pulated in the constitution that the judiciary is responsible for settling disputes between different people. Typical job duties A magistrate is a practising member of the legal profession and he or she presides over different cases in the court with the aim of reaching a fair judgement. In a court trial, the magistrate through the help of the prosecutor gathers enough information from both parties involved in a case and uses this information to determine the judgement

Birth Control in the USA Essay Example | Topics and Well Written Essays - 500 words

Birth Control in the USA - Essay Example A recent study has proved that 42% of teenage girls living in urban society involved in sex before they reach 15 and 26% of them having sex at the age of 14 (Guttmacher Institute, 2012). The statics reveals that it would be beneficial if the young girls get the access to protective contraceptives and condoms. Elders believe that young school going students must not found involved in sex and therefore, birth control pills are not something for them (Eichner 129). According to them, if the teenage girls get the easy access to condoms or contraceptives, there is a likelihood that the trend might get reach to the peak as it will surely encourage them to have sex whether safe or not. No matter what people think, the sad part is that teenagers are not going to stop the sex activities and therefore, it would be ideal to accept the reality and allow them to have protective sex in order to counter the harsh consequence in term of pregnancy. Many hospitals and doctors have the rule of parent’s permissible note from the teenage group girls so that they can prescribe the pills. However, there are some clinics that offer birth control pills or condom with family insurance without the note to young teenage girls of age 15 and above without seeing their parents. Family insurance helps when the girl using condom or pill accidentally gets pregnant. So, the discussion is very clear that if a teenage girl wants to involve in sexual activities, she has complete right to have the access to the preventive material so that she can avoid unwanted pregnancy. It is also good for the society where a new addition is not needed for the time being from a young girl or the school going teenage girl faces a dropout.  

Samsung Going Global Essay Example for Free

Samsung Going Global Essay Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. Thats according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsungs 17. 2 percentand growingshare of the worldwide TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable as well. Just four years ago, the company lagged behind Sony, who was then the king of the new flat-panel scene. Since passing Sony in sales, Samsung has doubled the number of TVs it ships every year. Samsung shipped 38 million TVs last year, according to DisplaySearch, and a goal for 2010 is to sell 45 million TVs. Sony, meanwhile, has floundered in the market it once dominated. Its worldwide market share of flat-panel TVs is 5. 9 percent, according to Display Search. Thats behind LG (14. 8 percent), Panasonic (6. 9 percent), and TCL Electronics/RCA/Thomson/Alcatel (6. 6 percent). For Samsung, broad consumer acceptance of flat-panel technology has been a boon, and it appears that the company plans to milk it. Of the 38 million TVs the company shipped last year, 27. 5 million were liquid crystal displays, or LCDs, and 3. 5 million were plasma displays. An executive told the Journal that Samsung wants its total number of flat-panel sets to increase to 39 million this year. Samsung has been one of the major manufacturers pushing LCD technology with light-emitting diode, or LED, backlighting, as well as Web-connected sets, and focusing less on new display technologies such as organic light-emitting diode, or OLED, technology.

The Press Agentry Model Media Essay

The Press Agentry Model Media Essay The earliest PR model to appear was press agentry or publicity. It emerged in the late 19th century and was characterized as one-way, source-to-receiver communication where the flow of information is only from the sender to the receiver. The sender is not much concerned about the second partys feedback, reviews and so on. Press agentry attempts to change the behavior of publics without changing the behavior of the organization. Under the press agentry, public relations strive for publicity in the media in almost any way possible. Grunig Hunt confirm that the model involves a propaganda function (Grunig Hunt, 1984 pp. 21) and academics such as Butterick (2009), Theaker (2004), and Johnston Zawawi (2004) agree that accuracy and credibility are somewhat compromised as the goal of the model is to influence the audience by manufacturing news, be that by way of stunts or explicit publicity seeking. Butterick (2009) states that practitioners who use this model become press agents, utilis ing a range of PR tools from press releases to publicity stunts which in turn ensures that an audience takes a specific course of action. Press agents did little research aside from monitoring the media in which they sought to place favorable articles about their clients. The prototype practitioner of this model was the American impresario P. T. Barnum. He promoted circuses and other entertainment venues such as the singer Jenny Lind. Publicity continues to be a component of contemporary American PR and is used in sports, entertainment and product publicity, although todays practitioners are less likely to take liberties with the truth. In Press Agentry publicity model, public relations expects enhance the reputation of the organization among the target audience, stakeholders, employees, partners, all other associated with it through manipulation. According to this model, hire public relations expects who create a positive image of their brand in the minds of target audience through arguments and reasoning. They influence their potential customers by simply imposing their ideas, thoughts, creative stories of their bran d, USPs of the products and so on. Flow of information takes place only from the public relations expects to the target audiences. (One-Way communication) Although J. Grunig and Hunt acknowledged that there had been public-relations-like activities throughout history, they claimed that the press agents of the mid-19th century were the first full- name specialists to practice public relations. These press agents practiced the press agentry/ publicity model of public relations for such heroes as Andrew Jackson, Daniel Boone, Buffalo Bill Cody, and Calamity Jane. The most prominent of these practitioners was P.T. Barnum, who skillfully promoted his circus performers using the axiom, There is a sucker born every minute. Curiosity and scepticism played a pivotal role in the success of the press agentry model in the 19th Century, as illustrated with Barnums stunt, and to this day it still does. Butterick (2009) points out that we only have to look at the inner editorial pages of the tabloid newspapers, the celebrity magazines or observe when a new movie or CD is launched to see the press agentry model in its purest form. Press agents like Max Clifford are often seen as masters of the industry, carefully manipulating the media coverage of their clients, as Butterick notes; even the so-called exclusive pictures of semi-naked celebrities on a beach in a Sunday newspaper can sometimes be the result of a collusion between the stars publicist and photographer. Although it is clear from the examples above that the press agentry model is still very much in use in the 21st Century, we can easily argue that the ethics involved in this model are highly questionable, and the admission from Grunig Hunt that the model has an element of propaganda attached to it does nothing to distil the negative connotations attached to PR as propaganda (Butterick, 2009). However, despite these criticisms, it is ultimately our curiosity and scepticism which ensures the press agentry model is still alive and well in the modern day. Although the modern day PR practitioner must be more au fait with the truth, the very foundations of the model still exist whether it be to publicise a sporting event, a theatre production, or the scariest film of the decade, as in the recent movie release Paranormal Activity (2009). We, the public, will either want to believe what we see, or find out for ourselves if our scepticism can be proven correct which is why this model still works for practitioners seeking to gain the illusive media spotlight and is therefore relevant for the 21st Century. Having established a need for the press agentry model in the 21st Century, we must now look at its successor; how it works, and how it continues to work today, in order to establish how relevant it remains. The public information model surfaced circa 1920, when, some say, the press agentry model started to lose credibility with journalists who had caught on to the press agents way of emitting the truth on many an occasion to get their clients into the media (Grunig Hunt, 1984). Although similar to the press agentry model in that it is characterised by a one way method of communication, the public information model differs because it is aimed at giving its audience clear and factual information. Press agentry is closely associated with publicity in the entertainment world. Press agentry is the practice of attracting the attention of the press through technique that manufactures news. Methods associated with press agentry include staged events, publicity stunts, faux rallies or gatherings, spinning, and hype. A common practice is the late 1800s and early 1900s, press agentry is not part of mainstream public relations. Rather, it is a practice primarily associated with major entertainment-related events, such as Hollywood premieres and boxing matches. The goal of press agentry is to attract attention rather than gain understanding. Even today, however, the term press agent is sometimes used interchangeably with publicist in traditional Broadway theater and motion picture industries. Todays entertainment industries are populated with publicists rather than press agents. Publicists are individuals skilled in media relations who attempt to get the name of their clients or events in the media by carefully constructing messages that inform, educate, and persuade. Some are astute in branding and positioning strategies to aid the careers and success of their clients. In contrast, press agents want attention either good or bad in most any form. Press agentry had been called persuasion for short-term advantage through the use of truth bending and even distortion, but it can also be simply the staging of provocative acts to get publicity and draw attention to an individual, event, or cause. Therefore, it is understandable that one of the earliest proponents of press agentry was Phineas Taylor (P.T) Barnum, the famed American showman and promoter who put gun Gen. Tom Thumb on exhibit and launched a mobile circus featuring Jumbo the elephant and freak shows. Barnum was a master of press agentry. For instance, he wrote letters both praising and criticizing his circus show to newspaper under an assumed name. In the early part of his career, Edward L. Bernays was also a master of press agentry. He persuaded 10 debutantes to hold up Lucky Strike cigarettes manufactured by his client, the American Tobacco Company, as torches of freedom while participating in New Yorks Easter parade. In 1929, Bernays staged a global news event by organizing the Lights Golden Jubilee, a worldwide calebration commemorating the 50th anniversary of the electric light bulb for his client, General Electric. Bernays managed to secure several prominent individuals for that event, including carmaker Henry Ford, electricity scientist Thomas Edison, and President Herbert Hoover. Henry Rogers, one of the founders of Rogers and Cowan, the largest and most successful West Coast entertainment publicity firm, became well known when he promoted an unknown contract player for Columbia Pictures named Rita Hayworth. He contacted Look magazine with a telegram from the Fashion Couturiers Association of America, a fictitious group, claiming that Hayworth was the best-dressed off-screen actress. Look magazine took the bait and put Hayworth on the cover and published 10 pages of her photographs.